Podcast Presented by GigaStar
Becoming a full-time YouTuber is the dream, but how can you financially get there?

We sit down with successful YouTubers to dive head-first into the money-making side of being a full-time YouTuber and Creator.
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March 20, 2024

Established YouTube Career Gives The Freedom to Grieve Without Pressure (with El Jefe)

Jeffrey Mendez, known as @ELJefeReviews, shares his journey as a content creator and employee at vidIQ. He started by doing written reviews and transitioned to YouTube, focusing on audio products. His niche-specific brand gained traction when a popular channel retired, allowing him to fill the gap. Jeffrey's first income experience came from affiliate revenue, and he eventually went full-time with vidIQ. He discusses the benefits of being an employee of a creator business and the importance of mindset for creators. Jeffrey also shares insights on charging for sponsorships, the need for a business manager, and the value of content licensing. He emphasizes the ability for creators to take breaks and grieve while maintaining their momentum. Desiree discusses the importance of maintaining mental health and flexibility as a creator, sharing her personal experience and the support she received. She also emphasizes the need for effective time and resource management to avoid burnout and maintain a healthy work-life balance. Desiree highlights the importance of hard work and goal setting in the early stages of a creator's journey, while also acknowledging the need for breaks and rest. She shares her insights on balancing quality and efficiency in content creation, and the importance of understanding the goals and objectives of sponsorships. Finally, Desiree reveals her future plans, including building an email list and creating products.

March 13, 2024

The Strategic Genius Behind Six Figure Brand Partnerships with Nick Nimmin

In this conversation, @NickNimmin discusses various aspects of content creation and monetization on YouTube. He emphasizes the importance of understanding brand deals and how they benefit the companies involved. Nick also highlights the opportunities available in the gig economy and the creator economy. He shares his personal journey of transitioning to full-time content creation and provides insights into the reality of starting as a content creator. Nick emphasizes the learning curve of content creation and advises creators to treat YouTube as a business. He suggests researching and choosing a niche that offers monetization opportunities. Nick also discusses strategies for finding brand partnerships and proving value to brands through affiliate marketing. He emphasizes the importance of building a strong brand and over delivering in brand deals. In this conversation, Desiree and Nick discuss various strategies for monetizing as a content creator. They emphasize the importance of building long-term brand partnerships and representing companies in every capacity possible. They also discuss the importance of navigating brand deals and affiliates, ensuring that both parties benefit from the partnership. Additionally, they explore the potential of monetizing through merchandise and digital products, as well as creating courses for monetization and growth. Overall, they highlight the significance of monetization for content creators and the need to generate revenue to sustain their creative endeavors.