Bringing Creators & Investors Together

The Shluv Family YouTube Channel Raised Funds to Hire...Now See Where They're Growing

In June 2023, the Shluv Family channel raised $56.7K on GigaStar Market with the goal of hiring more team members to increase video posting frequency from monthly to weekly. 

In December 2023, Justmaiko of The Shluv Family shared on Discord that the channel's revenue had increased by 50% shortly after hiring a team.

The Shluv Family YouTube revenue graph (Source: The Shluv Family) shows dramatic results in November 2023, which the channel managers attribute to their diligent video posting consistency and hiring, made possible after raising money on GigaStar Market.

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Drop Offering Details

The Stock Moe YouTube Channel provides financial education to its viewers. Moe offered revenue-sharing securities through Regulation Crowdfunding, which are digitally represented by Channel Revenue Tokens (CRTs). Fans across three different CRT tiers were offered additional perks that included benefits ranging from private Discord access, exclusive portfolio access, livestreams, and free portfolio spreadsheets, among other perks. Opening on July 21 and closing on August 21, 2023, the drop offered 1,619 CRTs digitally representing 10% of the channel's potential future revenue. The channel’s minimum funding goal was $97,500, based on a valuation of $3,900,000 and a valuation multiplier of 13x.

Key Results

As soon as the offering began accepting funding commitments, the drop averaged $1K per minute for the first 15 minutes. Within 30 minutes, 30% of the funding goal had been reached, and within 4 hours 50% of the funding goal had been reached. The funding goal of $97,500 was reached within 4 days of the offering accepting investments (on August 3rd).

Upon closing, the offering raised a total of $146,460 (150% of the funding goal), resulting in 388 unique investors. 23% of these unique investors had invested in other GigaStar Market offerings. GigaStar set up Stock Moe's private Discord channel as a perk and his CRT holders were invited to access it, with their CRT acting as a "digital ticket" to gain entry.

Conclusion

By inviting Fans to become strategic investors in the Stock Moe YouTube channel journey, Stock Moe used the funds raised from his drop to create an exclusive portfolio to be shared and managed with his energized CRT holder community in Discord.

Discussing the partnership with GigaStar, Stock Moe stated, “By listing on GigaStar Market, my goal was to expand the financial education that I discuss on the YouTube channel to a much wider community. I will also use some of the funds to show how to start and grow an exclusive portfolio just for CRT-holders as a thank you for their support.”

Key Results

Joseph’s native YouTube Channel Fans – along with many investors of other GigaStar Market channel drops alike – participated in his drop, with ~20% of these investors having invested in other GigaStar Market offerings. As soon as the offering began accepting funding commitments, the minimum funding goal of $49,600 had been met within 40 minutes. The drop exceeded the minimum funding goal of $49,600, ultimately raising a total of $137,400 (277% of the minimum funding goal) and resulting in 508 unique investors.

Conclusion

By giving native channel Fans the opportunity to participate in its revenue share offering, we believe that the Let’s Talk Money YouTube Channel's decision helped not only create strategic channel investors, but it helped enrich the channel’s vibrant community through new avenues and access to Joseph’s information, including private Discord access. Additionally, by sharing Joseph’s offering with all GigaStar Market account holders, GigaStar proved that investors are drawn to support YouTube Creators, even those that they may not be subscribed to yet as Fans.